Doris Rodriguez

Managing Director

Over the course of her career, Mrs. Rodriguez has developed an invaluable combination of journalistic and effective communication expertise, equipping her with the capacity to provide strategic advice to achieve massive breakthroughs. Most recently, she served as representative for the Service Employee International Union (32BJ SEIU). In that position, she engaged in key campaigns to advance the interests of thousands of union members throughout different regions of the Eastern United States, including the metropolitan area of Washington D.C. Drawing on her mastery of conflict resolution and crisis management skills, she also served as mediator and negotiator between workers and employers, and imparted leadership training for union members, preparing them to effectively advance their interests, and the know-how of successful media engagement.

A strategist at heart, she played a pivotal role in securing the approval of the first-ever legislation in the United States of America recognizing and protecting the rights of domestic workers. Serving as an organizer at CASA de Maryland, she was a founding member of the Coalition to Support Domestic Workers. Through detailed message development and successful multilateral relationship building, Mrs. Rodriguez was able to build and merge grassroots support, faith groups and key political decision-makers together to advance the pioneering legislation.

Committed to empowering minorities and strategically advancing their goals, she used her vast experience and talents to engage key stakeholders in the 2006 United States immigration reform movement. With her sharp coalition building skills and innovative PR strategies, Mrs. Rodriguez successfully contributed to mobilize over half-a-million participants in a historic pro-immigration reform rally in April 2006 in Washington D.C. An ace when wielding a microphone, she was a master of ceremony at the historic rally, for which she was later recognized as “a voice of the national movement for human, civil and social rights of immigrants, who serves those that do not have a voice” by CASA de Maryland. Her ability to merge her political and policy experience with innovative PR strategies to further the immigration reform movement earned her the award of “Activist of the Year” in 2009, by the Washington D.C. Executive Office of the Mayor.

A proactive actor in developing leadership potential among women, she has contributed to many initiatives including serving in the Latin American Advisory Group (LAAG) to the Montgomery County Executive in Maryland, as well as the Public Safety Committee of that county. She has been featured in multiple media platforms where she tirelessly advocates for the empowerment of minorities.   

Her leadership initiatives extend to her native country, El Salvador. As founder and owner of a successful Public Relations firm, Mrs. Rodriguez created and published the first-ever Journals for the Tailoring Industry (ASIC), and the Federation of Transportation (FECOATRAN). She also developed the first-ever Regional Directory for the Tailoring Industry in Central America. A leader among her journalist peers, she was a founding member of the College of Journalists, a private entity formed to protect the freedom of speech of graduate journalists in that country.

Before starting her own PR firm, she worked in the Public Relations unit of El Salvador’s electric utility company (CAESS). There, she was responsible for advancing a positive image of the company to its costumers, as well as managing media relations. Imparting training workshops, as well as organizing strategic events and interviews were some of her duties. Prior to her work at CAESS, she was a reporter for the Jesuit radio station YSUCA, and the Catholic radio station YSAX where she hosted the program “Awaken Salvadoran”. She also hosted the television show “Educational and Cultural Perspective”, transmitted in national television, for which the Ministry of Interior awarded her the recognition as “The Best Female Voice in El Salvador”.   

Mrs. Rodriguez earned a Master of Arts in Social Communication from the Autonomous University of Barcelona, Spain. She earned a Bachelor of Arts in Journalism from the University of El Salvador.